US report reveals growth is driven by mobile and video audiences
Consistent with previous reports, the growth is driven by mobile and video audiences. Mobile is up 38.8 per cent, with almost three quarters of the measured brands reporting increases versus a year ago, while video grew nearly 10 per cent over last year.
Women’s fashion titles showed the highest percent gain in total audience among all the content categories with an astonishing growth of 122 per cent in mobile, 59 per cent in desktop/laptop, and 19 per cent in video compared to last year.
For the full results and to see how each brand performed, click here.
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