MPA’s report is based on data from leading third-party providers, representing 95 per cent of the reader universe. It shows that consumer demand for magazine content on mobile web and video shows significant gains while print holds steady.
Key Findings:
- Audience for magazine brands grew to almost 1.7bn for first half of 2015 versus 1.5bn for first half of 2014.
- Consumer demand for magazine media on mobile web increases by 67.4 per cent over the same period last year.
- Video audiences were the second biggest increase at 10 per cent.
- Print (including digital editions), which makes up 58 per cent of the total audience declined by 1.5 per cent.
The top five magazine brands with the largest audiences and most growth for the first half include:
- ESPN The Magazine with a total brand audience of 97,484
- People: 82,522
- Better Homes and Gardens: 49,444
- Forbes: 45,611
- Time: 44,747
The top five magazines average audience growth between the first half of 2015 versus the first half of 2014:
- OK! Magazine: 54 per cent
- Playboy: 51 per cent
- Wired: 44 per cent
- Latina: 41 per cent
- The Atlantic: 40 per cent
The complete report can be found here.
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