Born between the late 1990s and early 2000s, Generation Z – or Gen Z – are expected to account for 27% of the global workforce by 2025. It’s small wonder, then, that media organisations are prioritising finding ways to effectively engage with the group, both as consumers and employees.
This article is available to registered FIPP users only. Sign up for FREE to get access to this and other great articles. It's quick and easy.