Wall Street Journal launches new, expanded print and digital editions in Asia and Europe
Available Monday through Friday, the global print editions expand in both size and scope, with a broadsheet format mirroring the US edition and a wider and more diverse selection of the Journal’s peerless reporting, insight and analysis.
While the Journal will now be globally consistent in style and sections, regionally relevant content available throughout each day’s paper will be curated for readers in separate Europe and Asia editions. Distribution of the print editions will focus on key cities closely aligned to the Journal’s business-oriented readership, while the revamped digital offerings will offer an improved mobile experience to readers around the world.
“Today’s launch signals our commitment to delivering the best products possible to our customers, where and when they want them,” said William Lewis, Chief Executive Officer, Dow Jones and Publisher of The Wall Street Journal.
“We are passionate about innovation across all aspects of our business. We are determined to grow our audience and expand our engagement with our consumers with compelling content.”
“Global expansion of The Wall Street Journal is central to the success of our enterprise,” said Gerard Baker, Editor-in-Chief of The Wall Street Journal.
“Our new global editions will cater to the needs of a rapidly growing audience of readers who are demanding trusted content and insight about business matters, coupled with an indispensable source of news on US politics and the economy. While the new global Journal will enhance the print offering to readers around the world, it will also help introduce many more readers to the rich, real-time platforms for our global journalism on digital devices.”
Content will include the Journal’s expert core coverage of business, finance, economics, politics and technology, along with expanded commentary and analysis from the Journal’s stable of global columnists, including Greg Ip on the global economy, Andrew Browne on China, Simon Nixon on Europe, Yaroslav Trofimov on the Middle East and Jerry Seib on Washington. A new Markets Digest page will feature major global indexes and rates all in one place. In addition, the new editions will include many of the Journal’s hallmark features including What’s News, Heard on the Street, Personal Journal, Opinion, a regional weather map, a weekly Review and Books section, and global arts and entertainment coverage. A new daily crossword puzzle, launching today, will appear globally in all editions, including the US paper.
Appearing as a two-section daily Monday through Thursday, the paper will include a third section each Friday featuring the Journal’s Off Duty lifestyle content – food, travel, fashion and more – as well as its Mansion global luxury real estate coverage. WSJ. magazine, the Journal’s luxury lifestyle publication, will be distributed with the newspaper monthly.
All content will be available via the expanded regional iPad and Android editions, also launching today, marking a strengthened global digital presence for the Journal.
The Europe and Asia launches will be supported by celebratory events in Singapore and Paris this week. A series of month long activities in select cities, designed to introduce the global editions and promote Dow Jones’s wider stable of products and brand to a larger audience, will continue through 2016. The first of these will debut in London next month with targeted advertising, extensive sampling and a variety of events for customers.
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