WAN-IFRA has announced the appointment of Martin Fröhlich as Director of its Digital Revenue Network – a programme that seeks to support the organisation’s members in areas such as subscription smarketing, editorial strategy, and premium advertising.
“It is a real privilege to be working for WAN-IFRA and to be given the opportunity to contribute to the development and sustainability of an industry I’ve spent 25 years in,” said Fröhlich.
“I’m truly humbled by the confidence and trust that WAN-IFRA’s management has placed in me in leading the Digital Revenue Network team and will do my best to repay that trust. I look forward to working with partners and members of WAN-IFRA to meet the challenges of our fast-evolving news industry and hope to in some small way contribute to its success.”
A native German, the director was previously a Deputy Head of Newsroom at Redaktionsgemeinschaft ostwestfaelisch-lippischer Verlage and has been in the industry for more than 25 years.
Over the last decade, his focus has been on leading the digital transformation of editorial processes and products and adapting management methods. He has led numerous projects in these areas and has acquired in-depth experience in the operational and strategic issues related to the adaptation and transformation of editorial organisations.
“I am delighted to have Martin Fröhlich join the team,” said Thomas Jacob, Chief Operating Officer for WAN-IFRA. “His experience and knowledge of the news media industry and the daily processes in newsrooms will be a great asset as WAN-IFRA continues to support media companies on their way to a digital future. Fröhlich’s work will provide further momentum to our efforts to support the industry in its quest for generating revenue from its digital offerings.“
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