[Webinar video] PressReader on content consumption in a Covid-19 world
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Nikolay Malyarov, CEO, International and Chief Content Officer for PressReader was joined by Steve Chapman, VP of Content Partnerships, to look at key content consumption trends, including:
– Usage trends in content consumption around the world: What is the average session length amongst readers on desktop? On mobile? And how have topic trends shifted since the onset of the global pandemic?
– The power of aggregation: this is sometimes considered a bad word in the publishing sphere, but delivering content around interest verticals make sense in several ways, especially via hard-to-reach verticals.
– Frequency & Technology: at a time when the frequency of content production may be scaled down, how can technology help address these changes, and ensure that publishers do not lose the relationship with readers due to a lack of frequent engagement?
Within the presentation, Malayrov and Chapman cited the example of Uniworld River Heritage Club, which has used the period of downturn in global travel to offer open access to content for members: “It’s hard to grasp how much our world has changed over the past few weeks,” says Ellen Bettridge, President & CEO for Uniworld River Cruises. “We find ourselves in challenging times as COVID-19 increasingly impacts our everyday lives. As a community of world travelers, I know that the prospect of staying indoors, social distancing and pausing your travel plans is especially frustrating.”
“To help pass this time, I’m pleased to let you know that our partner, PressReader, is providing our River Heritage Club members complimentary and unlimited access to news and entertainment from around the world through their digital content platform for 90 days. This is the same program you have access to onboard our ships and I’m so happy we’re able to extend this benefit to you while you are at home.”
You can view the full webinar which contains further data and case studies here and download the slides here.
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