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Nikolay Malyarov, CEO, International and Chief Content Officer for PressReader was joined by Steve Chapman, VP of Content Partnerships, to look at key content consumption trends, including:
– Usage trends in content consumption around the world: What is the average session length amongst readers on desktop? On mobile? And how have topic trends shifted since the onset of the global pandemic?
– The power of aggregation: this is sometimes considered a bad word in the publishing sphere, but delivering content around interest verticals make sense in several ways, especially via hard-to-reach verticals.
– Frequency & Technology: at a time when the frequency of content production may be scaled down, how can technology help address these changes, and ensure that publishers do not lose the relationship with readers due to a lack of frequent engagement?
Within the presentation, Malayrov and Chapman cited the example of Uniworld River Heritage Club, which has used the period of downturn in global travel to offer open access to content for members: “It’s hard to grasp how much our world has changed over the past few weeks,” says Ellen Bettridge, President & CEO for Uniworld River Cruises. “We find ourselves in challenging times as COVID-19 increasingly impacts our everyday lives. As a community of world travelers, I know that the prospect of staying indoors, social distancing and pausing your travel plans is especially frustrating.”
“To help pass this time, I’m pleased to let you know that our partner, PressReader, is providing our River Heritage Club members complimentary and unlimited access to news and entertainment from around the world through their digital content platform for 90 days. This is the same program you have access to onboard our ships and I’m so happy we’re able to extend this benefit to you while you are at home.”
Thursday 30 April (9 am ET, 2 pm BST, 3 pm CET, 9 pm HKT)
Aauthor and innovation consultant Tom Triumph covers what he describes as the five fundamental pillars of every organisation. Using real-world stories from the likes of NASA (and some puzzles involving the audience) he explains how innovators can impact all aspects of their organisation.
Thursday 7 May (9 am EST, 2 pm BST, 3 pm CET, 9 pm HKT)
A deep-dive into our latest Global Digital Subscription Snapshot.The arrival of the Coronavirus has brought about a dramatic shift in media behaviour globally as people’s freedom of movement is severely restricted. The Q2 2020 update of the report features the latest data and trends on digital subscriptions numbers from across the world. In this webinar, James Hewes, President and CEO of FIPP, and his guests – York Walterscheid, MD of CeleraOne, and Tobias Henning, General Manager Premium BILDplus and WELTplus at Axel Springer will discuss findings in the latest report and also answer audience questions.
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