Here is a selection of stories from the sessions, which featured media experts from the region and beyond.
Passionate consumers are the key to business, says Time Inc. UK CEO
Knowing your audience has long been a mantra repeated by many a magazine company boss. But with the data available to brands today, there appears to never have been a better time to be in the business.
“Never has our content been more valuable, and our reach been greater,” said Time Inc. UK’s CEO, Marcus Rich, today at FIPP’s Middle East and Africa event in Dubai. Rich spoke about the importance of “content, trust and data” to the business, which according to him, is “growing consumer and advertiser revenue streams”.
Engaging audiences on behalf of the advertiser
Magazine media companies have spent years building loyal audiences by delivering content that is trusted, respected and compelling. But how do these companies use the skills and talent they have to present stories to communicate with their audiences on behalf of the advertiser?
“Trust means not fooling the reader,” said Jim Jacovides, SVP, Time Inc. International Licensing and Development, USA. Jacovides spoke to attendees at FIPP’s Middle East and Africa event today in Dubai, about native or ‘branded’ content, and how Time Inc. manages this part of its business.
Why speed and credibility is key to content delivery
Providing financial information is a competitive business, and being the first to break a story can make all the difference when it comes to being respected by your audience and attractive to new users.
Justin Dewhirst, EMEA general manager at Bloomberg Media UK, spoke today at FIPP’s Middle East and Africa event in Dubai about how the company ensures it is at the front and centre of its audience’s focus.
How the pursuit of creativity is driving business results
In today’s world, the competition for audience attention is fiercer than ever, and brands are striving to come up with the best ideas and the most creative concepts to win eyeballs and customer loyalty.
Step forward the Cannes Lions International Festival of Creativity. On an annual basis, the world’s biggest brands gather annually to hear the most innovative idea and creative concepts and learn how to apply this to their business. Today, Emma Farmer, festival director, Dubai Lynx International Festival of Creativity explained to delegates at FIPP’s Middle East and Africa event in Dubai just why creativity matters.
The future of media in Middle East and Africa? It’s a mobile story.
After a decade of digital disruption, internet access in the Middle East and Africa is growing exponentially. With the majority of mobile growth forecast to come from the region in the coming years, how should publishers go about monetising this audience?
Charles Stuart, associate director, PwC Africa, presented the company’s Entertainment and Media Outlook2015-19 forecast today at FIPP’s Middle East and Africa event today in Dubai, and explained how this report helps predict what’s in store for the future of the region’s media industry.
Middle East and Africa ripe for digital transformation
As CEO of Arabic premium content platform 7AWI.com, Anas Abbar has had his fair share of experience in digital transformation. The 20-year-old company identified the need to change back in 2012, and its remarkable journey from print to digital has produced some staggering results.
“Transforming a magazine brand is not a matter of taking a PDF, putting it online, and calling it a digital experience,” Abbar explained to attendees to FIPP’s Middle East and Africa event in Dubai today. In 2012, Abbar was tasked with bringing about a “differentiated experience” for the company’s audience.
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