The Wall Street Journal has announced imminent plans to debut a commerce initiative, which it says is “aimed at providing our users with trustworthy advice when they’re buying products and services.”
According to Almar Latour, Chief Executive Officer of Dow Jones and Publisher of The Wall Street Journal, the new section will feature reviews and recommendations to help readers make informed choices about the product they buy.
The initiative will be helmed by the chief revenue officer for Dow Jones and The Wall Street Journal, Josh Stinchcomb, and edited by Leslie Yazel. The WSJ is also looking to recruit staff to produce the initiative’s content.
Recommendation content, where media offers reviews which are monetised by affiliate links, has become a major source of revenue for several companies in recent years.
Among the companies who have innovated in the space are the Hearst Group, Business Insider, Reach and Future PLC as well as The New York Times which has a similar product in Wirecutter.