Technical jargon is a feature of almost every industry, and as the media becomes increasingly sophisticated, digital and data-driven, so the list of acronyms and abbreviations seems to grow ever longer.
Featuring 101 bitesize explainers, the Glossary also contextualises each term with examples. That way, not only can you tell your CDPs from your CRMs, your cost-per-clicks from your KPIs, and your data layers from your data walls – but you know how they’ve been applied in practice, too.
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