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  • Download the FIPP World Congress 2017 speaker presentations

    View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.

    Published 19 October 2017 FIPP News
  • New skills will drive future publishing - FIPP chairman

    Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.

    Published 16 October 2017 Features
  • Monetising video: a work in progress

    One of the topics under investigation at this year’s FIPP World Congress in London was the term ‘pivot to video’ and whether, given the relative cost of producing video content off extremely low CPMs (some as low as 15 US cents), pursuing a video strategy one that is paying off for content owners.

    Published 16 October 2017 Features
  • Proof that magazine media still deliver the best results for advertisers

    Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.

    Published 16 October 2017 Features
  • How artificial intelligence is set to impact media

    Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.

    Published 15 October 2017 Features
  • Three top editors on the changing nature of the job

    Time was when the role of an editor was fairly straightforward, not any more. The digital revolution means most editors need to not only understand the art of storytelling, but also how to weave content across multiple platforms often aimed at different audiences.

    Published 15 October 2017 Features
  • How Auto Bild capitalises on a megatrend

    Worldwide interest in the technology that connects vehicles to the internet of things has prompted Axel Springer to develop a new brand - Connected Car. Its content has not only been integrated into existing brands but also lead to the development of new products and services, opening up new revenue streams for the publisher.

    Published 15 October 2017 Features
  • How brands can tap into passions – findings of award-winning Time Inc. UK’s study

    At the FIPP World Congress earlier this week, Jennifer Dunleavy, the creative media manager, and Richard Thomas, the head of ad insight, shared insight into Time Inc. UK’s “Live the Passion” study which investigates the interrelated relationship between brands and people’s passions.

    Published 13 October 2017 Features
  • Creating content for the voice activated world

    Voice is an area set to explode for digital content creators, with several competing technologies now available using advances in artificial intelligence (AI) to provide consumers with voice activated services either via their own mobile devices or increasingly through bespoke devices, or ‘assistants’. 

    Published 13 October 2017 Features
  • How Hearst UK repackages content across platforms

    “Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October).

    Published 13 October 2017 Features
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