FIPP Insider webinar: How to make subscribers fall in love with your brand

FIPP Insider webinar: How to make subscribers fall in love with your brand

After the influx of subscriptions seen by many digital media publishers through 2020, the question turns to how businesses will retain and even grow those customers when it comes time to renew them. Moderated by FIPP CEO James Hewes, our panel of guests explore how publishers should be looking to adapt their offering in order to create optimal user experiences that are designed to increase customer satisfaction and ultimately aid retention.

More about Zephr: www.zephr.com

Speakers: Jacqueline Lilinshtein, Head of Digital Product and Innovation, Capital Economics; Jeppe Uhre Havgaard Bjerrum, Head of Subscription Sales and Service, Jysk Fynske; and Chris Scott, CTO, Zephr

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