First-Party Data Playbook

First-Party Data Playbook

To coincide with the 44th FIPP World Media Congress in Portugal, FIPP has launched a brand new report dedicated to cultivating successful first-party data strategies in the post-cookie era. Dubbed the ‘First-party data playbook for publishers’, the 60 page study acts as a quintessential handbook for implementing such strategies, and FIPP members can download

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