Report: The State of Content and Commerce
In the post-advertising world, new revenue streams for all types of media channels must be unlocked.
Authored by Tipser and supported by FIPP, this report sheds light on some of the latest trends within digital publishing. The importance of revenue diversification is discussed from multiple perspectives. And by looking at three pioneers in the e-commerce space, the concept of monetizing digital audiences through e-commerce is explored using real-world examples.Download