Zephr, Dennis Publishing and New Scientist on building customers for life

From FIPP World Media Congress 2020: we were joined by James Henderson, CEO, Zephr (UK), Julian Thorne, Chief Customer Officer, Dennis Publishing (UK) and Debora Brooksbank-Taylor, Chief Technology Officer and Programme Director, New Scientist (UK) to talk about using testing learning and iterating to build loyal audiences for the long-term.