Copywriting for virtual and F2F events. Get 5% off the normal rate with promo code “FIPP5CVE” when you register.

Copywriting for virtual and F2F events. Get 5% off the normal rate with promo code “FIPP5CVE” when you register.

A course for all conference producers and marketing professionals who want to write incisive, attention-grabbing copy, ‘both on and off line’, that attracts delegates with power and conviction.

Copywriting is easy isn’t it? Just put together a few words, send out your brochure and sit back and wait for the bookings to come in. Well, if you want to waste all your research and throw away money that’s exactly what you do. Or you could learn how to plan and use the right techniques to make your conference copywriting more effective and get some real results.

Book with code FIPP5CVE to get 5% discount.

Online course outline

Segment 1: Core copywriting principles and how they apply to events | 09:30am–12:30pm (GMT)

Incentives and Benefits:

  • Why do people attend conferences? Relating your copy to their needs
  • Core copywriting principles in detail — AIDCA and FAB

Powerful editing

  • 13 tips and tricks for impactful editing to improve your copywriting
  • Tone of voice/brand

Understanding your target audience and adapting your copy

  • Understanding your core conference proposition and your target market
  • Making your copy flow

Segment 2: Applying the principles from Segment 1 to different channels | 09:30am–12:30pm (GMT)

Email marketing:

  • Top tips on how to write a better subject line
  • Language structure and style throughout the email
  • Reviewing industry emails and your own examples of emails

Web:

  • Adapting your copywriting to the web
  • Moving people through your site – Hooks and Linking conventions
  • Writing to optimise for search

Print:

  • Maximising the impact of the front cover
  • Techniques for writing hard hitting brochure copy

Social:

  • Why is it so different? Getting the tone right and what to remember
  • Content marketing – videos, images and your copy

Book with code FIPP5CVE to get 5% discount.

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