Google Digital Immersion Week – an exclusive, 5-day programme for magazine media

Google Digital Immersion Week – an exclusive, 5-day programme for magazine media

Following the overwhelming positive response to the first FIPP, FT Strategies and Google Digital Immersion Week first two programmes in August and October, a third Digital Immersion Week will now run from 6-10 December. The programme, developed for magazine media, takes place online.

The programme has space for only 12 attendees, and we will let the successful applicants know ASAP after the close of applications.

APPLY NOW

Near the end of the application form, choose the right course 6-10 December for magazine media. See example below:

Digital Immersion Week is a specialist five-day course for operational managers in magazine media in Europe, the Middle East and Africa (we will announce courses for other regions in due course).

FIPP and FT Strategies have co-developed the content, which will include case studies from the FT as well as from leading magazine media brands. The programme runs from 10am to 6pm CET every day but includes breaks for participants to attend to their day-to-day business.

What participants say

Lukasz Załuski, Editor-in-Chief of Focus, and Head of the Editorial Team of ELLE Man and National Geographic and associated digital businesses in Poland, attended the programme in August.

He says, “The whole week was about the digital journey. It contains a lot of interesting lectures that we participated in, as well as some activities through which we could work on our own cases. It was really inspiring, helpful and useful.

“I found all of the topics interesting. And what I liked the most was the one-to-one consultations with the mentors. Through this we could discuss the cases from our daily work. The other thing I really liked was that during the whole week was like a step-by-step strategy building exercise for the future – that ended up being a ready to use strategy for me.

“I would recommend Digital Immersion Week to other media managers. It was tailored for print brands at the front of this digital journey, which was something I really needed. The personal approach made me feel like I was being taken care of, and my specific problems from my field were discussed with experts and other people. That’s the best thing about it – it’s not like a lecture, it’s a workshop with a very personal approach.”

What co-facilitators say

Alastair Lewis, FIPP collaborator, consultant, and co-facilitator of the first programme, says,

“Digital Immersion Week is a MUST for any publisher looking to grow and diversify their non-advertising revenues.  The level of insight and experience shared by the FT along with a line-up of expert external FIPP-related speakers from the industry plus bespoke one-on-one coaching makes this intensive 5-day course a real must attend.”

What FIPP say

Cobus Heyl, FIPP Chief Marketing Officer who also heads up the training business, says, “We are always looking for ways to assist our members in building better businesses. Collaborating with FT Strategies and Google on Digital Immersion Week was a no-brainer. The insights from FT and magazine media leaders, the practical, bespoke approach and one-to-one conversations make it a valuable opportunity for our members to develop their thinking and ideas around audience, product and money.”

APPLY NOW

Near the end of the application form, choose the right course 6-10 December for magazine media. See example below:


Digital Immersion Week for Magazine Media

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