How to build and better your subscriptions businesses

How to build and better your subscriptions businesses

You can now sign up for FIPP’s new 5-module, 5-week in-depth, live online subscriptions course presented by global subscriptions and membership expert Robbie Baxter.

FIPP members can attend the course for free thanks to a generous sponsorship by Zephr, the subscriptions experience platform. For non-members, there is a nominal fee of £195 to attend.

Dates and times:

The course starts with Module 1 on 13 May, at 11 am East Coast Time/4 pm UK time/5 pm Central European Time/20:30 India Standard Time.

Module 2 is on 20 May, Module 3 on 27 May, Module 4 on 3 June and Module 5 on 10 June — all with the same starting time as above.

Classes are live and will run for an hour.

Course outline:

  • Week 1. 13 May: What makes subscription products different, including an overview and optimising for the customer journey
  • Week 2, 20 May: Pricing for subscriptions, including how your customers think about pricing and the pricing options available to you
  • Week 3, 27 May: The right organisation to scale subscription, including the culture of a subscription mindset and new roles and skills required
  • Week 4, 3 June: Benchmarking and measuring success, including customer live time value and other key metrics
  • Week 5, 10 June: Staying the course – the importance of continued iteration, including product roadmaps and development and the role of subscriptions in your overall ecosystem

About Robbie Baxter:

Robbie Baxter

Robbie Baxter is best known as the creator of the popular business concept Membership Economy.

She is the founder of Peninsula Strategies, a management consulting firm. She coined the popular business term “Membership Economy”, which is now being used by organisations and journalists around the country and beyond. She is the author of two bestselling books, The Membership Economy and The Forever Transaction.

Her consulting clients have included Netflix, Electronic Arts, Microsoft, The Wall Street Journal, Stuff, Fitbit, and various others. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.

As a keynote speaker and trainer, Robbie has presented to thousands of people in corporations, associations, and universities.

Who should attend:

The course is ideally suited for companies that have embarked on their subscriptions journey or have at least done some planning about how they want to build their subscriptions business.

People in the following roles may find most value: Chief Marketing Officers, Heads of Marketing and Heads of Product and Product Management; Chief Revenue Officers, Chief Commercial Officers and Publishers; Editors in Chief and Heads of Editorial and Audience engagement; Chief Technology Officers, Chief Information Officers and Heads of Technology and Engineering; Chief Innovation Officers and Heads of Innovation; Chief Customer Officers and Heads of Customer Acquisition and Retention; Heads of Subscription, Head of Subscriber Growth; individuals working with or as part of subscription teams.

A word from FIPP

“At a time where the building of recurring revenue streams — with subscriptions at the heart of it — have become critical in building diversified media revenue models, we are delighted to partner with someone of the calibre of Robbie Baxter to bring this timely course to you,” said Cobus Heyl, FIPP’s Chief Content Officer who, among other things, oversees the new FIPP Training Hub and course development.

“We are also thankful to Zephr for their generous sponsorship of the course, allowing us to offer the service for free to all FIPP members, as part of our ongoing commitment to help the industry build better business.”

A word from our sponsor:

“We are excited to partner with FIPP and Robbie Baxter to bring top-in-class, valuable learning to the FIPP audience to help companies develop, or further develop their subscription businesses.”

Registration for 5-module subscriptions course now open!

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