Planning and executing successful hybrid events. Get 5% off the normal rate with promo code “FIPP5HE” when you register.

Planning and executing successful hybrid events. Get 5% off the normal rate with promo code “FIPP5HE” when you register.

COVID-19 has changed the face of events for years to come. As venues open and events begin to come back, event organisers will be tackling ongoing social distancing measures that might curtail attendee numbers, consumer confidence and the pivot to virtual events that some portions of your customer-base may prefer. Whilst the majority are keen to get back to physical events, for the time being a virtual component will be a main-stay of our industry.

Going forward hybrid events will enable a safe and enjoyable physical experience for attendees, partners and sponsors, but also offer increased reach to an online audience that are now much more comfortable with consuming events online. Hybrid events do not simply consist of live streaming your physical event; done right they give a similar and full-service experience to those online that those who are attending physically are part of, and give you an additional revenue stream and treasure-trove of data.

This course is an excellent follow up to Planning & Executing Successful Virtual Events.

Book now with code FIPP5HE to get 5% discount.

Online course outline

  • What is a true hybrid event?
  • Strategy/content – cementing your hybrid event goals and objectives
  • Optimising agenda and adapting content for hybrid participation
  • Ensuring strong engagement for online and physical event attendees
  • Attendee pricing considerations for physical and virtual elements 
  • Venue and AV considerations 
  • Ensuring appropriate team resourcing for a flawlessly executed hybrid event
  • Sales – value propositions and revenue streams

Online cost

£195 (+ VAT) for all commercial companies
£145 (+ VAT) for not-for-profit organisations

Who should attend?

This course is relevant for all event professionals who are looking to pivot their F2F events to being virtual or hybrid. The course works particularly well when run in-house for a team of event professionals.

Book now with code FIPP5HE to get 5% discount.

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