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Rolf Heinz's 2017 media predictions

Rolf Heinz, CEO Prisma Media/President G+J International Europe gives his thoughts on the year ahead...

Rolf Heinz ()

What are your media predictions for 2017?

In 2017 people will search for truth, transparency and trust in journalism.Personalisation with AI, sharing and engaging communities, multi-format extending to VR, integration of services and contextual commerce, mobility will continue to evolve. In parallel, distinctive magazine print media, meeting complementary readers' needs, are reviving. Digital video viewing will still grow, monetisation will be professionalised through brand safety, viewability and completion rate endeavours.

Are there new ways of storytelling you are exploring for 2017?

Old, great ways of storytelling using new formats, technology and data journalism.

Will new platforms be the way to go? And, are any on the way out?

Use all relevant platforms to enhance audience and distribution.

Is this the year digital revenue catches up?

At Prisma Media, we went from a one per cent share in 2009 to a 30 per cent share today, half of this growth being organic, half through acquisitions.

Will Facebook and Google continue to dominate? Are there any solutions to that, that you see?

Yes in the short and mid term, no in the longer term. New life cycles will appear and make their way.

Do you have a forecast for 2017 you'd like to share? Get in touch with Jessica.

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Media predictions for 2017

  • Why a former internet giant looks at magazine media for inspiration About.com has started with a "great unbundling" to develop 5 core vertical brands in a drive to become more like "a Condé Nast, Hearst or Meredith". This is because vertical brands built on trust provide a stronger internet proposition today than general interest content brands aimed alone at building scale, according to its CEO. 30th Mar 2017 MagWorld
  • How G+J’s Greenhouse Innovation Lab works in pursuit of digital success Since Europe's largest printing and publishing firm, the German publisher Gruner + Jahr launched its Greenhouse Innovation Lab, 22 innovator projects have been tested and validated, with five receiving the green light for development. We look at the project and its early successes. 27th Mar 2017 MagWorld
  • Digesting the future Trusted Media Brands, Inc. (TMBI) has built up an impressive portfolio of special interest titles, including Reader’s Digest, Taste of Home and The Family Handyman. However, while the company’s business has traditionally been built on loyal print audiences, Vince Errico, chief digital officer of Trusted Media Brands in the USA, explains that the digital world is now offering special interest titles new opportunities for growth…  27th Mar 2017 MagWorld
  • Measuring chatbots, and what makes for success While some industry sectors are only beginning to consider the potential of chatbots, others are long past the point. Their conversations are shifting to, among other things, figuring out how to better measure engagement and retention of users within their bot environments. 26th Mar 2017 MagWorld

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