Essentially, it entails checking how your site is performing on search machines like Google, Yahoo and the like. On the one hand, the search engine programs crawling the web are constantly changing. Also, your site is evolving and you're adding content and new structures.
There are professionals specialising on doing full audits, checking on your site's infrastructure. They can also suggest to you which steps to take to get your site and content found. As this infographic based on data from the Search Engine Journal shows, most digital professionals perform audits every six months, and almost a third recommend doing the check-up every month.
Download the chart here.
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