In 2017, UK retail ecommerce sales made via smartphones will be worth £16.42 billion, eMarketer predicts, and account for 46.5 per cent of overall retail mcommerce sales, which in addition to smartphones includes purchases made using tablets.
This year's smartphone commerce tally will be up 45.7 per cent from a strong 2016, when sales grew by 66.0 per cent, an expansion more than triple the 18.0 per cent growth seen for UK retail ecommerce overall last year. 2017's gain will continue that trend, outpacing an anticipated 14.5 per cent increase in overall retail ecommerce.
In total, the UK retail ecommerce market is set to exceed £81.55 billion in 2017, of which £35.31 billion will come from mobile commerce. eMarketer expects this year's 28.4 per cent jump in retail mcommerce will be followed by additional, albeit lessening, double-digit gains over the next four years as UK consumers become more at ease spending via handheld devices. By 2021, eMarketer predicts that retail mcommerce in the UK will be worth £58.50 billion and account for 51.7 per cent of the country's retail ecommerce sales.
"UK consumers are becoming ever-more comfortable using their mobile devices, and particularly smartphones, for retail purchases,” said eMarketer senior analyst Bill Fisher. “The slowly rising use of mobile payment options is adding a bit more fuel to the fire. The more comfortable people become using their smartphones for payment in a retail environment, the more likely they are to use them for retail shopping and buying more generally."
More like this
How does Germany's biggest newspaper work with native advertising? Robert Heesen, head of Bild Brand Studio Consulting, explains.18th Aug 2017 Insight News
This week's episode of Media Voices features newspaper analyst Liz Gerard on UK papers' front-page obsession with immigration and Stop Funding Hate founder Richard Wilson explaining the goals of the campaign. In the news round-up, Chris and Peter discuss the news that current affairs magazines have seen a year-on-year rise in print circulation.14th Aug 2017 Insight News
Online video advertising is picking up. At least in the sense that the completion rate (VCR), instances in which the whole video played through, is up comparing Q2 2017 to Q2 2016 data.14th Aug 2017 Insight News
What are the key dos and don’ts for native advertising? Which brands do native really well? How do you ensure that native brings value to all involved parties?11th Aug 2017 Insight News
Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future…14th Aug 2017 Features
As a strong believer in the haptic experience of analogue media Christian Kallenberg has been championing the value of print within a multi platform strategy.14th Aug 2017 Features
The New York Times launched a new magazine focusing on travel for the Chinese market Aug. 10, called “The New York Times Travel Magazine 新视线”. The magazine, which will come out six times a year, is published by Huasheng Media.17th Aug 2017 Features
Joanna Abeyie is managing director at Hyden Talent in the UK. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.14th Aug 2017 FIPP News
In her previous blog post, SPH Magazines' Hafizah Hazahal shared how the Google/Youtube ‘brand safety’ chaos has led to the industry’s reawakening to the importance of branding, vis-à-vis the pursuit of conversions in this digital age. When it comes to branding, a study by Magnetic Media has proven that magazine media excels in building “meaningfully different” brands which drives repeat purchase and grow market share.11th Aug 2017 Opinion
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next