Paywalls How to start your subscription strategy

Paywalls How to start your subscription strategy

Paywalls: How to start your subscription strategy is a comprehensive report about how media companies can start a subscription monetisation strategy. Focussed on the international publishing industry, the report is an in depth analysis of how to build lasting and profitable relationships with readers.

Made in partnership with London-based media consultancy Zephr, the report highlights the growing opportunity for magazines to build personal relationships with readers and offers practical advice on how to monetise from it. The report argues that magazine media can learn a lot from the news media’s successful ventures into paywall strategies but emphasises that magazine media face unique challenges of their own that need to be countered with a wide variety of strategies and tactics.

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