In a time of great uncertainty, FIPP CEO James Hewes will explore where the paper industry is heading, in conversation with UPM’s Ruud van den Berg.
The webinar was held on Thursday April 20th 2023 | 2pm GMT / 9am EST
Ruud van den Berg | Senior Vice President, Global sales; UPM Communication papers
Ruud first entered the paper industry in 1984, working in sales and exports at KNP (Royal Dutch Paper Mills). After several positions and changes within KNP, he became responsible for their sales office in Germany following the acquisition of Leykam.
In 2001, he was headhunted by UPM and becomes Sales Director Fine Papers for the German market, eventually becoming Senior Vice President Sales & Marketing Fine Papers in Helsinki. Over the years, his responsibilities grew, including a role as Senior Vice President, Magazine Publishing & Advertising, with full P/L responsibility for a turnover of approximately €4 billion. In his current position, he is responsible for the Global Sales Organisation of UPM Communication Papers.