25 September 2023

Google + FT: North Star Foundation programme

Limited to only 12 publishers, the North Star Foundation programme offers a practical and focused 3-4 day course to propel your digital news business forward. Strengthen your digital journalism, develop audiences, or grow your reader revenue model with our hands-on approach.

Using the FT’s exclusive North Star tool, you’ll create an action plan and detailed roadmap to achieve your strategic ambitions. Plus, gain invaluable insights from FT experts and receive personalized 1:1 support.

THE SEPTEMBER COURSE IS NOW FULL.

CLICK BELOW AND REGISTER TO BE INFORMED OF ANY FUTURE COURSES.

REGISTER HERE

The cost

The programme is completely free to attend, but given the hands-on nature and personalised approach, there are only 12 available slots. We encourage potential attendees to get that application in as soon as possible.

The structure

The North Star framework is designed as an accelerator to achieve an organisation’s objective. The same model was used by The Financial Times to achieve a goal of 1m paying subscribers in 2019.

It is a practical 3/4 day hands-on programme, during which attendees will focus on a key strategic ambition for their digital news business. Over 3 days, publishers will develop an action plan and detailed roadmap to take their digital journey to the next level.

The 4th day is an optional 1-1 session with FT consultants.