Global media owners including Bauer Media, Gruner + Jahr, IPC Media and Meredith Corporation have been acknowledged at FIPP’s 2014 Research Awards. In addition, the national magazine associations of Australia, Canada and Spain have also received recognition for research excellence. The FIPP Research Awards took place on 16 June in Hamburg, Germany.
The FIPP Research Awards were presented by FIPP’s president and CEO, Chris Llewellyn, and Gold and Silver awards were given in recognition of the best research studies published in 2013 that promote the use of magazine media as an advertising medium, anywhere in the world.
The full list of FIPP Research Award winners is:
Gruner + Jahr, Germany
‘Cross Media Success Barometer’
IPC Media, UK
‘Media Connections Study’
‘Magazine Audience Performance Predictor: mapp’
Asociación de Revistas de Información (ARI), Spain
Bauer Media, UK
‘Heat – A Journey Into Neuroscience’
Meredith Corporation, USA
‘Magazine Advertising Drives TV Viewing’
Chris Llewellyn said: “Making the case for the effectiveness of advertising with magazine media has never been more demanding. In a world of big data and ever more granular metrics, the challenge to magazine media researchers and national magazine media associations, is to come up with solutions that cut through the complexity and deliver insightful conclusions that demonstrate the unique qualities of our brands and the medium. FIPP’s Research Awards were designed to recognise such outstanding work which we believe will benefit magazine media groups everywhere.”
Guy Consterdine, FIPP’s research consultant, added: “The FIPP Research Awards, now in their fifth year, have proved an excellent showcase for some of the best research on magazine media worldwide. We are also seeing evidence that studies published in previous FIPP Research Awards have inspired and influenced new projects conducted in other countries. All of this year’s winning entries will be featured in the forthcoming second edition of our book Proof of Performance: Making the case for magazine media.”