ABC analysis Q2 2015: The biggest-circulating consumer mags in SA
Overall, circulation has fallen to 5,432,472 from 5,941,777 in the previous corresponding reporting period (and from 5,716,016 in the previous quarter). Single-copy sales stand at 3,477,480 (down from 3,859,455 in Q2 2014) and total paid (which includes subscription figures) stand at 4 165 913 (down from 4,722,323 in Q2 2014). Paid-for digital copy sales stand at 88,411 (up from 73,237 in Q1 2015 and from 80,561 in Q2 2014).
Custom magazines have seen an overall circulation decline to 8,719,643 from 11,757,395 in the corresponding previous reporting period. Single copy sales in this category stand at 77,283, and total paid for circulation at 1,969,539.
The business press
Financial Mail has declined to 16,148 from 19,866 in the corresponding previous reporting period (and 18,376 in Q1 2015). Finweek is down to 11,313 from 23,782 (and 12,139 in Q1 2015).
Entrepreneur has fallen to 18,394 from 20,294. Forbes Africa has grown to 18,362 from 16,381 (total paid = 7,516). Noseweek has filed the same circulation number as during its corresponding previous reporting period — 17,040. Your Business Magazine has declined to 10,318 from 11,088. SA Career Focus has been terminated.
Farmer’s Weekly is up to 14,367 from 13,863 but Landbouweekblad has fallen to 33,082 from 43,703. Marktoe Magazine has grown to 19,854 from 18,024 in the immediate previous reporting period (all free circulation). Veeplaas has grown to 10,532 from 9,647.
Biggest-circulating business magazines in terms of paid-for (sales, bulk and subscriptions) circulation:
- Entrepreneur: 18,315
- Noseweek: 17,040
- SA Real Estate Investor Magazine: 15,222
- Financial Mail: 15,063
- Personal Finance: 11,202
- Your Business: 9,981
- Finweek: 8,810
- Your Business Magazine: 7,725
- Forbes Africa: 7,516
Biggest-circulating business magazines in terms of total circulation:
- Entrepreneur: 18,394
- Forbes Africa: 18,362
- Noseweek: 17,040
- Real Estate Investor: 16,589
- Financial Mail: 16,148
- Personal Finance: 11,702
- Finweek: 11,313
- Your Business: 10,318
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