ABC releases UK consumer magazines report
Figures are based on circulation for the magazine in print and, where available, also incorporate circulation data for digital editions to provide a single, combined circulation figure.
Commenting on the report, Barry McIlheney, CEO of the PPA, said: “Today’s ABC release turns a spotlight on the magazines at the core of our sector, in both print and digital form, and serves as a reminder of their unique power in engaging and influencing readers, whether mass market or specialist interest.
“At the same time, this release also serves as a reminder of our sector’s changing dynamics.
“The linear measure of magazine readership is now being superseded by a more layered measure of magazine brand communities, and their reach across multiple platforms.”
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