Adestra publishes 2016 email marketing industry census

Based on a survey of more than 1,100 in-house and agency marketers and with ten years of data to process, the census provides an opportunity to assess how email marketing has changed and where it may be going. One key point is that it has been, and remains, the channel that constantly delivers fantastic return on investment, coming out at nine percentage points above SEO in 2016.

Adestra email marketing census ()

The census looks at:

  • The approaches taken and resources given to email marketing
  • The channel’s effectiveness
  • Personalisation
  • Marketing automation
  • Optimisation for mobile
  • The future of email

Download the 2016 Email Marketing Industry Census.

Adestra is a member of FIPP.

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