Spending on digital ads will make up around one quarter of total media ad spending around the world, according to eMarketer.
eMarketer’s latest estimates of worldwide paid media spending reports that adspend served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach US$137.53 billion this year. This represents a 14.8 per cent increase compared to 2013 while total media ad spending worldwide will have a significantly slower pace – 5 per cent – growth for the next several years.
According to the forecast, the United States is still the single biggest spender on digital ads, with North America thus the highest spending region. Nearly two in five digital ad dollars this year will come from advertisers in North America, compared with 28.6 per cent in Asia-Pacific, where share is actually dropping slightly. Western Europe accounts for nearly one quarter of all digital spending around the world, and other regions make up just a small share.