But it seems like this was just the opening salvo for Africa’s biggest media company. Naspers is reportedly expanding its three-month-old platform beyond the continent. The aim is to go global and challenge Netflix everywhere else, too, according to a report by Bloomberg. Naspers is hoping to attract potentially 15 million subscribers in North America, Europe, and Australasia.
The company, which already owns one of the most popular pay-TV outlet in Africa, has always believed it can compete beyond the continent. “We’ve never limited our ambition to South Africa,” Bob van Dijk, the chief executive of Naspers, said in August.
Naspers’ expansion strategy will be boosted by the partnership it hasreportedly agreed with Samsung to have Showmax available on its smart TVs. Samsung controls almost a third of the global smart TV market. That’s a potential audience of about 60 million people.
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