It’s Christmas come early for digital platforms.
Despite challenges such as ad-blocking and viewability, advertising revenues in the US reached an all time high in the third quarter of 2015, soaring to $15bn and outpacing last year’s third quarter figures by 23 per cent, according to the latest figures released by the Interactive Advertising Bureau (IAB) and auditing firm PwC US.
As consumers flock to digital platforms, advertisers appear to be following suit. Q3’s record-breaking $15bn represents a five percent uptick from the second quarter of this year, when revenues were $14.3bn.
“These landmark figures confirm marketers’ confidence in using digital to reach consumers,” said IAB president Randall Rothenberg in an official statement.
Even as consumers grow more creative in their attempts at attaining ad-free experiences, quarterly revenues have continued to rise sharply since early 2009, when they dipped below $6 billion after a period of steady growth dating back to 2002. Since then, revenues have risen sharply year-over-year, with no discerinble plateau in sight.