Wired magazine just published a new long-form feature article, but readers outside the Apple ecosphere will have to wait a few days before they read it. The Conde Nast-owned magazine said Friday that a story titled “Big Deal” — an in-depth piece about the architect behind Two World Trade Centre in New York — would appear exclusively on Apple News, the company’s recently launched news-discovery platform, days before it shows up elsewhere. The feature article went live on the platform Friday at 3pm, but it won’t be available on Wired’s website until Tuesday, Sept. 22.
The four-day window may not seem like much, but it’s a notable strategy given the publishing industry’s growing dependence on walled-off digital platforms. The Apple News application was introduced this week as part of the company’s latest update of its mobile operating system, iOS 9. The app comes on the heels of Facebook’s Instant Articles, a feature that allows news organisations to publish stories directly to Facebook. Snapchat offers a similar feature with Snapchat Discover.
With online readers getting more of their news from mobile and social media, such self-contained ecospheres are expected to propel a shift away from individual news websites. Adding a window of exclusivity into the mix, as Wired has done, could up the stakes as tech companies compete for news content. It’s not hard to imagine the strategy one day mirroring the television industry where networks such as HBO and Showtime compete for exclusivity windows for films.
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