AppNexus launches programmatic advertising report
Conducted by more than 600 respondents from agencies, publishers and marketing departments across Europe, this joint report from AppNexus, WARC and IAB Europe is one of the biggest ever studies of programmatic advertising in Europe.
Programmatic advertising was one of the hottest topics discussed at the UK’s Guardian Changing Media Summit. Following the event, read this report to understand why and how programmatic is emerging as key to real-time marketing success.
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