Hoffman will join Sanoma from Expedia where in his most recent role as resident of Expedia’s Affiliate Network, he is managing a worldwide B2B business, and forms part of Expedia’s global executive team.
“I am extremely pleased that Arthur Hoffman is joining Sanoma at this key point in time,” states Harri-Pekka Kaukonen, president and CEO of Sanoma. “We are in the midst of Sanoma’s biggest transformation, redesigning our consumer media operations and transforming the learning business to return to growth as an innovative company leading the industry. Sanoma Digital was established at the start of this year to accelerate our growth in pure play digital media, and support the digital transformation of our classic media. In Arthur we have found a very experienced leader with a proven track record to make it happen.”
Said Hoffman: “I am excited to join Sanoma and play my part in the company transformation. With Sanoma’s excellent market position, strong digital assets, beloved media brands and committed and highly skilled employees I am convinced we have a great platform for growing the business. I am eager to get going and help change gears in Sanoma’s digital development.”
Sanoma Digital manages Sanoma’s pure play digital media portfolio. The company is the biggest local digital media company in Finland and the Netherlands and is executing an internationalisation strategy for selected assets. Sanoma Digital employs around 500 employees.