Global advertising spending rose 3.2 per cent in the first three quarters of 2013, also rising 3.2 per cent in the third quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse report.
The Asia-Pacific region’s powerhouse ad market continues to expand, says Nielsen, which drove the third quarter’s global ad growth. This market grew seven per cent for the first three quarters of 2013 year-over-year.
The European ad market experienced a slight reprieve in the third quarter, with only a small decrease of 0.4 per cent year over year for the third quarter. This contributes to a 3.8 per cent fall when looking at the first three quarters of the year. Nielsen says the negative trends in Europe’s advertising market finally appear to be bottoming out.
North America’s ad market waned slightly (1.3 per cent) during the third quarter but still ended the first three quarters with a gain of 1.7 per cent year-on-year. The small decline in the region’s third quarter ad market partly reflects this year’s decrease in political advertising, which ruled the airwaves in advance of the US election last year.
With signs of optimism spreading within the global economy and Asia Pacific’s ad market gaining increased momentum, Nielsen says it will be watching to see if the global advertising market continues to pick up speed through the end of the year.