Australian magazines and newspapers find new measure of success
AdNews reports on The Readership Works’ new measurement system for the magazine and newspaper industries which will merge Nielsen Online Ratings with Ipsos MediaCT‘s upcoming audience insights survey.
The independently audited Nielsen system, which is the hybrid online measurement system endorsed by the Interactive Advertising Bureau Australia, will join forces with Ipsos MediaCT’s EMMA cross-platform audience insights survey, which is yet to hit the market.
The Readership Works general manager Mal Dale said: “The fused data will deliver greater accuracy for EMMA subscribers by showing how audiences engage with newspapers and magazines across content delivery platforms. We have worked very closely with Nielsen, Ipsos MediaCT, the MFA, IAB and independent consultants to create a product that provides significant benefits to the Australian media industry.”
