The initiative aims at promoting innovative digital business ideas and start-ups in order to enhance the positioning of Germany as a digital hub also on an international level. Joint investments in companies and funds, networking of incubator and accelerator programs as well as media for equity investments are planned in order to achieve this goal.
Dr. Christian Wegner, Member of the Executive Board Digital & Adjacent at ProSiebenSat.1: “I am delighted that we are working together with Axel Springer, one of the leading German digital players, on initiatives aimed at promoting Germany as a digital hub.”
Dr. Andreas Wiele, Member of the Executive Board and President Marketing and Classified Ad Models at Axel Springer SE: “In global competition it has become more important than ever to join forces on a national level wherever reasonable and possible. To this end, ProSiebenSat.1 is our partner of choice given its success in digitisation and complementary digital portfolio.”
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