Axel Springer corporate communications gets reinforcement and reorganises its management team

Bianca-Maria Dardon ()

Above: Bianca-Maria Dardon

Dardon joined Axel Springer in 2011, initially as press spokesperson for WELT Group and the regional newspapers.

On 1 May 2017, Dr. Marc-Christian Theurer, will join the management team at corporate communications. Theurer has worked for more than three years for Hering Schuppener in Berlin, most recently as a director in the corporate affairs and public strategies team with a focus on strategic corporate positioning.

Marc-Christian Theurer ()

Above: Dr. Marc-Christian Theurer 

His appointment, alongside Bianca-Maria Dardon, and Anne Müller, head of change and integration communication since July 2015, means the management team headed by Edda Fels is once again fully staffed with three team leaders.

Dardon and Theurer will jointly lead the team of PR managers and press spokespersons, covering the broad spectrum of topics ranging from corporate and brand communications, to corporate issues, and financial and M&A communications, as well as the communicative coordination of the national and international investment portfolio.

Anne Müller ()

Above: Anne Müller 

Anne Müller retains responsibility for international employee and change communications in the Axel Springer family. 

Another new addition to the team of press spokespersons from 15 February 2017 will be Christian Senft as senior PR manager and Head of Bild communications. Senft is a proven digital expert and has extensive experience in marketing and public relations.

Christian Senft ()

Above: Christian Senft

Edda Fels, Senior Vice President Corporate Communications said “Axel Springer is becoming increasingly international and increasingly digital. This means that corporate communications also has to deal with the new challenges posed digitisation and globalisation. With ongoing change processes, strategy and consulting expertise is more important than ever. The newly structured team ensures we are better able to meet these challenges.”

Axel Springer is a FIPP member

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