Axel Springer to fund mobile shopping platform
The funding for Retale is part of an overall $18m shareholder investment in Bonial.com Group, Retale’s parent company and an international leader in web and mobile advertising solutions for retail. Axel Springer’s investment is part of its already announced plan, made in March 2015, to further invest in the international expansion of Bonial.com Group, most notably in the US.
Retale replicates the print circular experience in a digital format, providing shoppers with access to in-store deals and promotions through the Retale website and mobile app. All information is location-based, making it possible for shoppers to find the right deal at a store nearby. For retailers, Retale provides new opportunities to reach circular readers who are migrating from print-to-digital, as well as a new generation of shoppers who are more likely to shop in-store while using smartphones or tablets to support them.
More on this story at Axel Springer.
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