Initially, Simply You will be published monthly from May as part of a three-month trial to establish the title in the marketplace.
Created by launch editor Sophie Hearsey, Claire McAteer and the team behind Take a Break and That’s Life magazines, Simply You carries the strap line ‘Real women, real results’ and encourages readers to explore how to be the best version of themselves.
Commenting on the launch, Liz Watkinson, managing director of Bauer Media’s TV Listings and Real Life portfolio said: “The idea of a magazine using real-life stories to help, support, encourage women to fulfil their goals was seen as differentiating, relevant and appealing to the readers we spoke to. Executed with the inclusiveness, empathy and realism that our titles are well known for, this magazine delivers a both informative and entertaining package which will guide our readers towards being the best version of themselves.”
Priced at £1.90 (US$2.60), the 76-page magazine will target a mass market audience of 40+ women and will be displayed in newsagents and supermarkets, alongside other titles in the Real Life and Classic market.
The launch will be supported with an in-house advertising campaign across the Bauer Media portfolio alongside targeted radio advertising on Bauer Media’s Bauer City Network (BCN) stations.
Bauer Media is a member of FIPP.
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