The latest edition of BBC Good Food in the UK is a special interactive edition, where readers are able to design their own magazine cover.
Using the Blippar app, readers can point their smartphone or tablet at the magazine and enjoy interactive content including cookery videos, behind-the-scenes content and the chance to create their own magazine cover.
Gillian Carter, editor, Good Food said: “We are always keen to offer readers new inspiration for cooking at home. This month we have a stunning Rainbow cake on the cover plus the excitement of some new technology, allowing readers a glimpse of the activity behind the scenes of our cover shoot. There are also plenty of other ways to use your smartphone or tablet to view extra practical content from the BBC Good Food magazine team.”
Stephen Shaw, head of media partnerships at Blippar, said: “We have benefitted from the fact that Good Food‘s readers are already ‘app-savvy’ given the massive popularity of the Good Food Apps for smartphone and tablets.”
BBC Good Food magazine is on sale now in the UK.