The World Newsmedia Network and the Reuters Institute at the University of Oxford’s inaugural event, Big Data, Big Ideas for Media, will take place on 7 June, and there is still time to book your place at a discounted rate.
The conference will take place at the Millbank Tower in London, and will focus on how media companies can leverage Big Data to better understand the media landscape, their audiences, and help develop journalistic content and commercial strategies for the future.
Data stockpiles are growing exponentially…consumer profiles, media content usage patterns, Twitter and Facebook posts, online purchases, public records, real-time media user behaviour and much more. The Big Ideas conference speakers will inspire tactics and strategies to harness these data. The media industry’s leading edge experts from journalism and business disciplines will detail their own case studies, outlining their challenges and triumphs using tools to understand complex data sets. They will outline how these experiences have paved the way to prize-winning journalism, audience insights and growing revenues.
The early bird rate of £250 can be taken advantage of until 27 March 2013. After 27 March, the price will be £300.
Key points to be discussed
- The Big Data landscape
- How Big Data is the ‘New Oil’ for media companies
- Using Big Data to achieve growing revenues and audience insight
- Telling powerful journalistic stories with Big Data and mapping
- Leveraging Twitter and Facebook Big Data
- Gerd Leonhard, media futurist and Big Data guru
- Jim Roberts, Executive Editor, Reuters Digital, and former Assistant Managing Editor, New York Times
- Michael Brunt, SVP, The Economist
- Stephen Doig, Pulitzer Prize-winning data journalist & computer-assisted journalism expert and academic
- Andy Mitchell, managing director at ANyMedia network, part of DMGMedia, formerly A&N Media including Daily Mail
- James Ball, Lead data journalist, Guardian
- Sanjeevan Bala, Channel 4 Head of Data Planning and Analytics
- Simon Thomas, Strategic Systems Director, Global Analytics and Insight, GroupM EMEA
- Dr. Bernie Hogan, Big Data scientist, Oxford Internet Institute, University of Oxford
- Martha Stone (pictured), Big Data researcher, Reuters Institute and conference organiser