Big publishers scale up video production

The list of publishers appointing high-level video execs includes The New York Times, Time Inc. and BuzzFeed, all of which are preparing major digital video initiatives for the coming year.

In the latest such appointment, the NYT announced that Alex MacCallum is returning to the company to lead its video operations as assistant editor and SVP for video, after she finishes her maternity leave in January.

MacCallum had previously served as head of audience development and will continue to oversee that area along with her new video responsibilities. However, day-to-day responsibilities for audience development will pass to Justin Bank, who will report to MacCallum.

MacCallum’s appointment comes at a crucial moment for the newspaper, as video plays an ever-larger role in driving audience engagement and growing advertising revenues. The publisher is also experimenting with new formats, especially immersive video. Earlier this month, it launched a new VR app, NYT VR, created in collaboration with Google and VR studio IM360.

Read the full article here

Source: MediaPost

More like this

Growth in mobile video viewing is game changer for digital advertisers

The biggest hurdles publishers face in monetising digital video

Using video, images and more to make the most of the mobile, social, visual web

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x