Blippar AR platform acquires Binocular to dive into the virtual try-on

Binocular is an Austin, TX-based company that creates augmented reality applications for brands, with a specialty in the virtual try-on. The company created the app for Luxotica, which manufactures 75 per cent of the world’s sunglasses, letting users try on glasses using a smartphone app with very realistic rendering.

The app won the Cannes Lions Bronze award in 2014 for best use of technology.

You can check on their try-on expertise in the video below for a jewellery try-on app:

Read the full article here

Source: TechCrunch

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