BMW and Tamoco team up for NFC magazine ad

The technology and platform were developed by proximity marketing specialists Tamoco, who have also run NFC-based campaigns for AT&T as part of the Tribeca Film Festival, and recently placed NFC tags in beer mats throughout London prompting party-goers to use Uber to get home safely.

The four-page ad for the BMW i3 and i8 will appear in the latest edition of German motoring magazine Spiegel Wissen: Das Auto von Morgen (“The car of tomorrow”), with the NFC functionality enabling readers to app the page to instantly download the BMW app.

Read Mobile Marketing’s full article.

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