Bonnier Corp. has released consecutive Consolidated Media Reports (CMRs) in successive six-month periods. This new report format allows magazines to present buyers with transparent metrics for all of their brand channels.
Bonnier, in conjunction with the Alliance for Audited Media has released new numbers for its five men’s group titles — Field & Stream, Outdoor Life, Popular Photography, Popular Science and Cycle World.
The CMRs for these titles signal an adoption of the consolidated media format and illustrate how magazines can show the full scope of their media offerings — including print, digital, events and social media — to advertisers and agencies.
Bob Cohn, Bonnier Corp’s consumer marketing director said: “We believe that this new method of sharing our metrics with our advertisers is the wave of the future with respect to media accountability, and Bonnier is proud to be the pioneer in adopting this new format.”
Data in the CMRs includes:
- Total average print and digital circulation
- Website page views and unique visitors
- Twitter and Facebook users
- E-newsletter deliveries
- iPhone app downloads and page views