Boundless (previously CSMA Club) has over 250,000 members and was founded in 1923 – the same year Radio Times, published by Immediate Media, was launched.
Published six times a year, the 124-page magazine is mailed to all members, and covers UK and overseas holidays, cars and motorsport, family days out and stories from club members up and down the country. It was shortlisted for Customer Magazine of the Year at the 2016 PPA awards.
The win follows a competitive pitch process, and includes a programme of digital content for the Boundless website. The magazine will be created by Immediate’s Bristol-based branded content team, who already publish member communications for English Heritage, RSPB, WWF and the Scout Association.
“We’re delighted to be working with Immediate on the next phase of our magazine and content programme,” said Boundless marketing director Shane Larkin. “Their experience of working with major membership organisations, as well as engaging special-interest audiences across print and digital, made them a great fit for Boundless. We look forward to working with Immediate to deliver great content to both existing and new members.”
The first issue is being overseen by Immediate’s branded content editorial director Dan Linstead, and will appear in late June. It features a new column from TV motor presenter Vicki Butler-Henderson, a trip round Scotland’s Highlands in the latest Land Rover Discovery, and a first-hand account of going wing-walking with Europe’s only specialist aerobatic troupe.
“The ‘experience economy’ is booming, as we all start to value memorable moments over more things,” says Dan Linstead. “Boundless is the ultimate magazine for people who want to live life to the full. Whether it’s a night at the theatre or an epic road trip across Canada, Boundless magazine is here to give readers bright ideas, advice and a place to share their experiences.”
Julie Williams, director of branded content, added: “We are delighted to be working with Boundless, cementing our foothold in the not-for-profit membership sector. Our combined membership audience of 1.35m provides us with a unique opportunity to deliver commercial success for our clients.”
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