Invariably though overarching themes emerge, and it was no different in 2018. Last year in Berlin there were many heated discussions about the future of advertising, the phenomenon of fake news and the impact the first generation of millennials to reach management positions will have on the media.
However, two key themes that came up time and time again were ‘how can publishers get readers to pay for the content they have created?’ and the what the impact of exciting, but potentially hugely disruptive new technologies, artificial intelligence and blockchain, will be.
The DIS 2018 report offers a great way to learn more about these issues. It quotes many of the speakers at the event putting their views and opinions in perspective.
And join us again at DIS 2019 to hear direct from key industry influencers on how the future of the media will develop – learn more at innovators-summit.com.
For a quick introduction to where the media currently resides start with the DIS 2018 report, available here as a FREE download.
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