Burda International has acquired Gruner + Jahr Poland. The takeover is subject to approval under cartel law, and a decision is
expected in July. In future, the company will be run by Magdalena
Malicka (formerly G+J) and Justyna Namięta (Burda Poland).
Burda’s existing portfolio with internationally successful titles including Elle, Elle Deco and Instyle will be further expanded with strong brands such as Glamour, National Geographic and Gala. With a combined reach of 23 per cent, Burda becomes the second largest Polish magazine publisher.
Fabrizio D’Angelo, managing director, Burda International, said: “For Burda in Poland the strong position this creates is an excellent basis for expanding its core business of magazines, and provides optimal conditions for further investments in the digital future. This will enable us to make the very best use of the growth opportunities in the booming economic environment of Poland.”