Burda Russia to launch The Rake
Burda Russia has launched a new men’s luxury title, The Rake, as a result of a licensing agreement with Revolution Press International.
The Rake will launch on 7 March and will be published bi-monthly, focussing on a range of male interests, with columns on clothing, watches, accessories, cars, fine cuisine, travel, art, grooming and health.
“The Rake is a perfect extension to our growing portfolio of high-end magazines. It appeals to an extremely interesting audience with a high purchasing power, therefore providing an ideal platform for luxury brand advertisers,” said Jürgen Ulrich, CEO of Burda Russia.